5 Marketing Mistakes You’re Probably Making
Struggling to generate new leads & customers?
Making one of the following marketing mistakes will hurt your business or even shut down.
Stop making these 5 marketing mistakes and learn what to do about them.
1. Mistake >>> Single-use funnelA one-time course is advertised for six months, nine months, or even two years. The course is forgotten within a few months once the excitement has passed. The course’s creators stopped promoting it and concentrated on other projects.
They return a year later with something different. It is once again fashionable. They repeat the process, ending up with a lot of products. Every time the excitement dies down, they feel compelled to create new things.
Solution >>> Evergreen FunnelsThere is no buzz or rinse and repeat in evergreen funnels.It legitimately entails selling the one product you genuinely believe in and tweaking it as the business environment shifts. Renowned figures like Tony Robbins, Dean Graziosi, and Sam Ovens use Evergreen Funnels.They’ve done 10X with a few products, what others have done with multiple products.Small creators can also use them to share their timeless knowledge and scale their businesses online.
2. Mistake >>> Landing Page on the Home Page
There are mainly 3 types of home pages👉🏿 Product or service home page👉🏿 Upside-down home page (designed to optimize capturing of emails)👉🏿 The brand builder homepage/classic homepage.
No matter how much you try and iterate these traditional designs, you may not get the desired outcomes.
Solution >>> Quiz/Survey landing page.
Landing pages for quizzes or surveys are among the most effective.
They work their magic by getting visitors to interact with the page before agreeing to anything. As a result of that interaction, a visitor will be more likely to convert.
Surveys also help segment audiences, making it easier to establish bespoke audiences and push personalized offers.
Since participating in the survey, visitors feel qualified and have a sense of belonging.
3. Mistake >>> VSL Funnel
It’s essentially a landing page with a video. The video promotes the goods in the hopes of converting visitors. Either before or after the video has been completed.
The CTA is often concealed until the video has played for a few minutes or until the video has finished. They mainly comprise products selling above $50.
Because of the price objection, this funnel has more friction. At the initial meeting, most people are not convinced to buy or spend substantial money.
Solution >>> 2-Step Tripwire Funnel.
This method places a low-cost offer at the top of the funnel. This is not a free item. In other words, it’s defined by a low-cost product upfront, followed by a higher-cost product following the initial low-cost purchase.
The inexpensive item can cost anything from $1 to $27. Between $7 and $17 is a sweet spot. Conversions are easier and more understandable in that range.
Instead of a bunch of freebie hunters who will never convert, this funnel allows you to attract serious/buying customers upfront. By eliminating price objections, such a funnel decreases friction.
PRO TIP 💡 Combining a VSL or long-form LP funnel with a 2-step tripwire funnel can be effective. It may even be better than any of them alone in some cases.
4. Mistake >>> Lead Magnet Ads
The arrival of lead magnets was a game-changer. The visitors were given a compelling motive to provide their email addresses.
As a result, lead magnet initiatives outperformed other campaigns in terms of conversion rates.
Everything was OK until everyone became aware of them. They’ve been overused to the point where viewers have grown accustomed to them.
If you have a lead magnet campaign that runs a freebie and doesn’t seem to get the results you want, consider replacing lead magnet ads with educational ads.
Solution >>> Educational Ads
Unlike a lead magnet, which promises a prize after submitting an email address, instructional ads provide value right away.
Users learn from you and trust you based only on the advertisement before committing.
It enhances opt-ins and sales conversions if done correctly (targeting).
5- Mistake >>> Webinar Funnel .
As good as it was, Its flaws were quickly discovered.One of its flaws was the absence of smooth streaming.
Users were also bored by how long they had to wait. Almost every marketer has a webinar funnel set up at one point. As a result, potential clients become accustomed to this method of selling.
Even before the webinar ended, you could tell there would be a pitch at the end. Predicting you are going to be sold isn’t ideal.
Solution >>> Application Funnel
There is a landing page for it. (The landing page might have or not have an opt-in)
A long-form sales letter is linked to the landing page. The sales letter lists all of the product’s advantages. You can also provide testimonials and success stories.
Clicks go to the next step, filling out an application form to be vetted if you are qualified for the offered product or service.
An application funnel’s strength is that it doesn’t let everyone in. It first qualifies them.
Being predominantly restricted increases the desire for or demand for the goods. Qualified participants are proud of themselves and as a result, convert more quickly than in other funnels.
The seller also appears to be more trustworthy. The seller’s chosen approach reveals that they aren’t merely interested in making money but also in adding actual value.
Hopefully, by reading this post, you can avoid making some of these common marketing mistakes and improve your overall effectiveness as a marketer.
If you’re doing a good job already, these tips should help you become even better!